McADA Fluid & Heating:
Script + Artwork + Storyboards + Animatics + Motion Graphics
click for a larger view of initial storyboards
Initially hired by SparkleCreative to provide their client technical Illustrations for marketing materials, I was then asked to write a script that would be used in a 3D animated videos. The job grew into creating storyboarding, animatics, motion graphics, two corporate websites, a Vimeo channel & Youtube Channel, & an infographic.
The animatic featured below was very valuable to the workflow as it revealed I had been provided the wrong technical information. The water was going through the wrong part of the truck. It was an easy fix to change the animatic, but would have cost the client money & rendering time during 3D animations. I was brought back after the 3D videos were finished to provide motion graphics & title sequences on 6 videos. These were showcased at tradeshows & on the McAda website.
Draw a truck for use in marketing materials
My illustration was to scale & created in Adobe Illustrator.
2. Write a script for an explainer video
3. Storyboard the script:
I created additional artwork with Adobe Illustrator & Photoshop.
4. Create an animatic for technical signoff & 3D animators to understand the flow of liquids.
5. Provide Motion Graphics: lower 3rds, text treatments, & audio (voice-over, sound effects, & music)
These were created with Adobe Illustrator, Photoshop, After Effects & Premiere. Sound design was done with Adobe Audition. They chose the 4th version.