Risc Vegas Zombie Kings prototype

Idea + Concept Art + Graphic Design + Presentation Design + Event Planning

Don’t limit your options to solve a problem:

The Dell IT RISC Team had a break out session at Dell World. They wanted to showcase their amazing software that monitored natural & human disasters then rerouted orders or deployed IT Staff. The team was convinced they needed a software explainer video that used an actual hurricane event for a successful case study.

I asked if the presenter was controlling the video from a laptop? No the files were driven by an A/V company from the back of the room. The Presenter only had a clicker to pause/play/rewind or fast-forward.

Was there time for rehearsals? No. The team was only approved to fly in that morning & the room was booked back to back.

What if an audience member asked a question, was the presenter confident they could pause the video on the correct frame, take the question, maybe need to rewind & then return to the presentation? The answer was no.

I suggested using PowerPoint as a convincing forgery of the software the presenter could easily control with a clicker. They had very preconceived notions of what a PPT could do, but approved developing the concept. I met with their engineers, was given access to the software, & made a 4K prototype that could be scaled down to an HD screen. This would enable them to zoom into a feature of the software. They loved it, but we agreed the hurricane data used wasn’t very dramatic.

What if the audience felt trapped in a convention center as a biological world ending event unfolded and only the RISC software could save them?